职业发展

职场英语:广告宣传活动对话

时间:2017-02-02 编辑: 手机版

英:

  in this conversation, tanya nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, carla hutchison, about the advertising campaign for the company’s new ice-cream sandwich.

  tanya: good morning, carla. how are you today?

  carla: i’m doing fine. how about you?

  tanya: great, thanks. so, what’s the status of our advertising campaign?

  carla: as i mentioned before, it’ll be a national campaign starting next month. we’ve decided to use a variety of media for full coverage. first, we’ll have 30-second spots on television once a day for 3 weeks.at the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. finally, we’ll have some outdoor ads using billboards near main entrances to big cities.

  tanya: what style will the ads use?

  carla: we’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. there’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.

  tanya: sounds like an ideal approach. will we have a new slogan?

  carla: definitely. the advertising agency’s working onthat right now. they’ll have some proposals ready by the end of the week.

  tanya: sounds like we’ll have a winner on our hands!

  中:

  在这个对话中,tanya nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理carla hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。

  tanya: 早上好,carla。你今天过得怎么样?

  carla: 我很好,你呢?

  tanya: 很好,谢谢。我们公司的广告宣传作得怎么样了?

  carla: 正如我以前所提到的,我们下个月开始的宣传活动,是全国范围内的。我们已经决定利用各种媒体做全面宣传。首先,我们在电视上做持续三个礼拜的广告,每天一次,时间为30秒钟传。同时,我们还会在被选中的人口较多的城市的电台广播中宣传,每天三次,每次时间为15秒。最后,我们还会有一些户外宣传活动,在

  大城市的主要入口处,树立广告牌。

  tanya: 那么采取什么样的风格呢?

  carla: 我们将把焦点放在日常生活方面,告诉你只要吃一个冰淇淋三明治,就能消除夏日炎热。我们还会通过对多样性口味选择的宣传,告诉大家推荐我们公司产品的原因,香草并不是惟一的口味。

  tanya: 似乎是个完美的方案。我们会有新的口号吗?

  carla: 当然,广告代理商正在设计呢。这个周末会出台一些新的策划。

  tanya: 听起来我们将会成为一个大赢家!


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