青岛啤酒品牌竞争力量化研究
摘要：品牌竞争力测量问题越来越受到人们的重视，本文通过对青岛啤酒品牌竞争力进行量化研究，探索科学评价品牌竞争力指标体系，以品牌竞争力4D结构体系为基础，运用层次分析和线性回归方法，构建了品牌竞争力测量模型，有效地对品牌竞争力进行测评。关键词：品牌竞争力测量模型线性回归分析
Abstract:People pay more and more attenion on measurement of brand competitiveness,this article concentrated on the indicator system for brand competitiveness by studying the problem of on the Quantization for brand competitiveness of Qingdao beer,based on the structure system of 4D for brand competitiveness,with the methods of Analytic Hierarchy Process ( AHP)and Linear Regression,set up the model of brand competitiveness measurement so as to evaluate brand competitiveness effectively.
Keywords:Brand competitivenessThe evaluation modleLinear regression analysis
【青岛啤酒品牌竞争力量化研究】相关文章：
品牌延伸量化模型构建12-08
浅析品牌竞争力的提升对策03-21
我国教育量化研究论文12-02
品牌资产与顾客品牌选择关系研究03-22
提升浙江民企品牌营销竞争力03-22
品牌延伸的决策研究12-10
保险企业的核心竞争力研究03-24
自有品牌对全国性品牌的影响研究03-23
基于行为金融背离的股市风险量化研究12-01