事先做好调研工作。
Do research in advance.
在写自荐书之前，尽可能多地搜集关于应聘公司和人力资源经理的信息，以便用“亲爱的某某先生/某某女士”作为抬头，将自荐书寄给某位负责 招聘 的特定个人。再次核对 招聘 规定，以确保自荐书的寄送格式万无一失(附件或文本形式)。
Before you write, find out as much as you can about the company and the hiring manager, and then you can start your cover letter with“Dear Mr Green/Ms Flower”to address it to the individual responsible for hiring. Check the recruitment rules of the company to make sure you send the cover letter in right format (attachment or text).
解释你的职场“空窗期”。
Explain your employment gap.
有些求职者最近可能有一段职场“空窗期”，比如被裁员或解雇以至于半年没有工作；或者当了三年的全职母亲。你可以在自荐书中坦诚地解释这段职场空白，这是个机会。
Some job applicants may have recent gaps, such as being laid-off and unemployed for half a year, or being a full-time mother for three years. Cover letter gives you an opportunity to explain an employment gap in a sincere and honest way.