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英语广告口号语的语言特征研究
毕业论文
An Analysis on Linguistic Features of Slogan Languages in English Advertisements
Abstract
This thesis presents an analytical study of the linguistic features of slogan languages in English advertisements at lexical, syntactic and rhetoric levels and states some affects of this study towards human life. In order to conduct a convincing and powerful study, I will show lots of examples, most of which come from coca-cola’ slogans, to prove that.
This thesis will be presented in five parts. The first part is the introduction and the last part conclusion. The second part states the definition and classification of slogan. The focus of this thesis is laid on the third part which respectively analyses slogan linguistic features at lexical, syntactical and rhetorical levels. The fourth part states some affects of study on human life. It is hoped that the study can shed light on the linguistic features of slogan language in English advertisements and also provide help to learners and advertisers.
Key Words: English advertisement; slogan; linguistic features; coca-cola
摘 要
本文旨在通过对书面英语广告口号语的语言特征分析总结出其在词汇、句法和修辞上的语言特点，并提出了此研究对于人们生活的1些影响和作用，希望商家，广告撰写者等倍加注意。为了使研究更具说服力，本文作者极大部分都用著名商标—可口可乐口号语来加以分析。
本文共分5部分，第1部分和第5部分分别为整体介绍和总结；第2部分为口号语的定义和分类；第3部分为核心部分，分别展开了口号语在词汇，句法，修辞3个层次的分析；第4部分简单描述了对口号语的语言特征的研究将对公司、文案者和消费者产生1定影响。本文作者衷心希望此论文的分析能给英语广告，尤其是口号语的写作者、学习者以及商家提供帮助。
关键词：英语广告、口号语、语言特征、可口可乐
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