美国留学广告学专业介绍
一、美国广告学分支专业
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
二、美国广告学主要课程内容
综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns
管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
三、美国广告学研究生职业前景
就业方向：广告设计人员，企划人员，美术指导，，广告客户经理，广告销售策划，资深写得可以做到广告创意总监等。
就业市场：广告代理公司，传媒业，或者组织机构的市场策划，研究机构等。
通过上面对美国广告学研究生申请及就业的'解读，相信对于很多计划申请美国广告学的学生可以参考上面的信息来提前做好申请美国研究生的准备和规划。
【美国留学广告学专业介绍】相关文章：
美国留学STEM专业介绍12-20
美国留学专业10-28
美国大学有哪些专业?留学美国大学专业介绍07-22
「留学美国」美国12大留学城市介绍09-21
音乐专业美国留学11-23
美国留学知识介绍11-18
美国留学难事介绍10-05
美国留学双专业和双学位介绍11-11
美国金融专业留学选择12-20