Your cover letter serves two major purposes. It should convince potential employers that "you" are a perfect fit for the position. It should explain how the potential position specifically meets your current career objective.
Sell your services accordingly. Make sure you emphasize the ways you can make a contribution to the selected employer's mission or bottom line. You may also emphasize how you might contribute to a problem the employer is facing.
An effective cover letter should also reveal:
- Your ability to write and communicate;
- Your relevant experience and qualifications;
- Your degree of professionalism; and
- Your attention to detail and organization.