关于商务英语谈判技巧的论文
日益增多，越来越多的人开始频繁地参与到各国的商务谈判中。所谓商务谈判，其实质上是一种运用语言进行经济的活动，它的成功与否在很大程度上依赖于语言的运用。因此，本文便以商务谈判的语言为切入点，来研究谈判中的语言使用情况及其技巧。
首先，本论文从社会背景出发，说明国际商务谈判存在的必然趋势，继而引发谈判中语言运用的重要性。其次，笔者又采用更详细的方法对商务谈判中常用的语言技巧—模糊语、委婉语、得体语等进行细致分析，并以大量的事例作为研究的依据，以期能得到客观、公正的'研究结果。
基于对国际商务谈判形式及其语言运用的分析，从而得出结论，在商务谈判中立于不败之地的唯一方法便是恰当地、合理地使用语言，而本文所分析的几种技巧—模糊语、委婉语、得体语等则是成功谈判的关键之所在。
Abstract
With the increasingly fierce competition of the international trade, foreign business activities of enterprises in our country are increasing quickly. More and more people begin to participate in frequent business negotiations with other countries. The essence of business negotiation is to carry out the economical activities with language. Based on the language in business negotiations, this paper tries to analyze the usages and skills of language.
Firstly, this paper explains the inexorable trend that the international business negotiations exist from the social background, and then discusses the importance of the language in the negotiation. Secondly, the author adopts more detailed methods to analyze the skill of language-the fuzzy language, euphemism, and the decent language in the negotiation, and takes a lot of examples as the basis of this study in order to get the objective and impartial results.
Finally, the paper holds such an opinion that the only way that can make one in an impregnable position in a negotiation is using the language properly and correctly. So the skills-the fuzzy language, euphemism and the decent language-discussed in this paper are the keys to success in negotiation.
Key words: Business negotiation; language skill; international environment; language application
【关于商务英语谈判技巧的论文】相关文章：